Auto Dealers and Sales License Requirements in Wisconsin
Yes — to operate a auto dealers and sales business in Wisconsin, you need a Wisconsin Motor Vehicle Dealer License from Wisconsin Department of Motor Vehicles / Dealer Board. The license costs approximately $1100 initial, $660 renewal and renews every 1-2 years. Key requirements include: Obtain dealer license from DMV and Post dealer surety bond.
Wisconsin Auto Dealers and Sales License at a Glance
- License: Wisconsin Motor Vehicle Dealer License
- Regulator: Wisconsin Department of Motor Vehicles / Dealer Board
- Estimated fee: $1100 initial, $660 renewal
- Renewal period: 1-2 years
- Processing time: 30-60 days
- Last verified: 2026-07-21
Key Requirements
- Obtain dealer license from DMV
- Post dealer surety bond
- Maintain approved lot and office
- Complete dealer education course
- Obtain garage liability insurance
Frequently Asked Questions
Do I need a license to run a auto dealers and sales business in Wisconsin?
Yes. Auto Dealers and Sales businesses in Wisconsin need a Wisconsin Motor Vehicle Dealer License issued by Wisconsin Department of Motor Vehicles / Dealer Board before operating. Operating without it can result in fines, business closure, and legal liability.
How do I get a auto dealers and sales license in Wisconsin?
To obtain a auto dealers and sales license in Wisconsin, you must: Obtain dealer license from DMV, Post dealer surety bond, Maintain approved lot and office. The license is issued by Wisconsin Department of Motor Vehicles / Dealer Board and typically costs $1100 initial, $660 renewal.
How much does a auto dealers and sales license cost in Wisconsin?
A auto dealers and sales license in Wisconsin costs approximately $1100 initial, $660 renewal. This fee covers the initial application. Renewal occurs every 1-2 years.
How long does it take to get a auto dealers and sales license in Wisconsin?
Processing time for a Wisconsin auto dealers and sales license is typically 30-60 days. Processing times may vary based on application completeness and background check requirements.
Who regulates auto dealers and sales businesses in Wisconsin?
Auto Dealers and Sales businesses in Wisconsin are regulated by Wisconsin Department of Motor Vehicles / Dealer Board. They oversee licensing, compliance, and enforcement for this industry.